For two day, six blocks in Sand City is transformed into a dynamic display of art, music, and culture. You can enjoy live performances from local and regional artists with state-of-the-art sound quality while you stroll through vendors selling their wares. Quench your thirst with wine, beer, or nitro margaritas along the way, or stop at one of many open galleries that beckon you in this vibrant celebration!
Sand City has joyfully hosted its free and welcoming West End Celebration for over three decades. In Monterey County, dozens of non-profit businesses, eco-friendly companies, artisans showcasing their talents, and an array of eateries come together to honor arts and community and serve gastronomy function!
Over 150 vendors with various organizations joined forces August 26th - 27th, 2023, for this momentous celebration of arts and community that began back in 1990. It will be the perfect time to join and celebrate the wonderfully rich culture here in Sand City, California!