The Town

Rock in Rio started as a dream when it was seemingly impossible to hold a large-scale festival in Brazil. However, the brand's essence is to dream and make it happen, which has led to years and years of providing excellent entertainment. With more than 20 editions in four countries, the creators of Rock in Rio are now bringing their expertise to São Paulo with The Town.

The multicultural city of São Paulo will welcome The Town, a grand music, culture, and art festival. With more than 235 hours of music, the festival will occur across eight large spaces with multiple different stages. Icons of São Paulo architecture will inspire the scenography, and there will be a wide range of music genres, including jazz, hip-hop, pop, and rock.

Anticipate the debut of The Town in September 2023; this festival will be a one-of-a-kind event that you will want to attend. Be sure to participate in and experience all the thrilling activities and entertainment the festival offers. It's going to be an exciting and enjoyable time!