Tecate Pal Norte

Year after year, Tecate Pal Norte Festival continues to enchant audiences with its incredible combination of music, art, and renowned norteño tradition. This illustrious festival in Monterrey has been propelling the best of Latin America's talented artists since 2012. Moreover, it is acclaimed as one of the most celebrated festivals in Latin America and among Mexico's top three highest-grossing events!

Today, Nuevo León has seen its most influential weekend for business in terms of the local tourism industry. Hotels, restaurants, nightlife venues, and transportation services have all collected great profits from this venture.

Apodaca Music Group is the mastermind behind this event, as well as renowned artist managers and festival curators of Live Out Monterrey, Rock N' Picnic, Fusión Ska, and Friday Social Scene - to name a few.

Pal Norte's stages have been graced by renowned national and international acts, as well as up-and-coming new talents. Among the celebrated artists that attended the festival in recent years are Snoop Dogg, 50 Cent, Robin Schulz, Two Door Cinema Club, Enrique Bunbury, Los Fabulosos Cadillacs Caifanes Juanes, and more!

The Tecate Pal Norte Festival is known for its iconic lion, which changes design, color, and style each year to reflect the festival's slogan: "Siempre Ascendente" (Always Rising). This phrase is inspired by the heraldry of Nuevo León - a state where the event takes place. It serves as an ethos that motivates us to continuously strive towards betterment in all aspects of this upcoming annual music fest.