Festival da Povoação

Festival da Povoação is a spectacular week-long music celebration in Portugal that brings together local, national, and international artists to create one remarkable event. The festival has something for everyone: a dazzling array of musical styles ranging from Fado to electronic music, rock, and pop/rock. With such an extensive selection, it's no wonder why the week-long event is considered one of Portugal's premier festivals.

Since the 90s, Festival da Povoação has been a thriving tourist promoter and ambassador for the Village of Povoação on São Miguel Island. This festival draws people from all corners of the globe, specifically its diaspora, due to its unique characteristics pertinent to the municipality. This festival has been particularly beneficial for boosting tourism in Povoação and encouraging branding associated with it.

In past years, Festival da Povoação brought over 20,000 people to a small municipality with 6,300 inhabitants across six parishes for just three days, displaying this festival's enormous tourist impact. In 2016, it solidified its place as a renowned regional cultural event while gaining international recognition, so much so that it was granted the EFFE Label quality label for 2017 and 2018 by European For Festival Festivals For Europe (EFFE).